![]() ![]() For every important concept you raise, you’re crafting many extra lines to set up and contextualize those ideas. In most cases, writing a full speech is also pointlessly time-consuming. This mindset has nothing to do with getting your point across or doing your job, and sends you down a path of performance (“I want to impress you”), not presentation (“I want to convince you”). While a speaker’s primary goal is to engage and inspire, many communicators are inclined to write out their speeches because they mistakenly believe their goal is to be perceived as a fantastic speaker or writer. In those typical settings, writing, reading, and certainly memorizing a word-for-word speech is actually one of the most destructive and counterproductive tactics you can take as a presenter.īelow are some of the biggest pitfalls of fully writing, reading, and memorizing speeches, as well as what you should be doing instead to accomplish what should be your main goal - engaging and inspiring your audience. Most of us give presentations more frequently in business meetings, online conferences, and a wide range of small- to mid-size internal and external events. ![]() If you have a team of speechwriters working for you, you should certainly have them work their magic and then take your position behind glassy teleprompters to serve it up. Others inferred it from seeing stirring, perfect speeches from politicians, award recipients, and fictional television characters. Like many people, she thought a “good speech” is something you write out word-for-word and read aloud - perhaps even memorize. To my trained ears, she might as well have been saying, “Don’t worry, I’ll make my task pointlessly hard and ensure a distant connection with my audience!” “I’ll have it completely written and memorized by next week!” “Don’t worry,” a coaching client once told me shortly after I saw her rehearse her presentation. ![]()
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